Marketing | Petit Couture

Category // marketing

Our First Cover and more….

July 9, 2010

Take a look! Our first cover on this month’s Hudson’s Childrenswear Review. Gorgeous model and the cover features our new Simone Pleat Dress which is part of our new Ready-to-Wear collection out for Transition and Spring ’11. We will begin wholesale sales in August and take pre-orders for individual purchases. Delivery in Fall/Winter ’10. Needless [...]


Comments: 3 Comments

Category: Print,marketing

Ready-To-Wear Collection Lookbook Now Online!

June 9, 2010

Hello! I’m so proud to release our official Transition and Early Spring ’11 Lookbook for you all to take a peek at. The pieces included in this special book, available to view at: Petit Couture Lookbook, are the culmination of MANY months of work. I’m extremely happy with the end result of the garments, their [...]


Comments: 3 Comments

Category: design,marketing,retail

what’s in a name? what’s a brand all about?

May 10, 2010

I love Petit Couture and the potential for the business ahead. I’m proud of each and every baby step – no matter how challenging they are on certain days. And, some of you know, I purposely launched the company’s brand first and foremost. I wanted to create a meaningful brand that embodied the characteristics of [...]


Comments: 12 Comments

Category: design,industry,marketing

Social Media For Brands: An Army of Likeable Objects

May 6, 2010

Today Petit Couture was featured in a blog written by Portland based Customer Intelligence company Webtrends. It’s an important piece because it highlights some of the implications Facebook’s social plugins have introduced to brands and marketers. We are in a constant state of change and it’s exciting for Petit Couture to be pushing at the [...]


Comments: 3 Comments

Category: IT,marketing

LA fieldtrip

April 26, 2010

First thing I noticed was LA is SUPER BRIGHT. In Portland, though I wear my sunglasses year-round they are usually very “dark”. In LA, my shades really weren’t up to par. I LOVE THAT! Needless to say, no amount of Vitamin D can be a proxy for real, true sunlight. I love LA. Lets just [...]


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Category: industry,marketing,retail

It’s a wrap

April 14, 2010

I’ve been meaning to update since this past weekend’s FABULOUS photo shoot with Jennifer Tai of Jennifer Tai Photo Artistry. We spent two days with 8 kids under the age of seven shooting the new Petit Couture Ready-to-Wear collection and updated Signature Collection pieces. Many of which will be ready for sale later this spring [...]


Comments: 2 Comments

Category: design,industry,marketing

Spring has sprung and so have we.

April 5, 2010

You may have noticed we’ve been busy on the marketing and PR front lately. We’ve had amazing trade and blog coverage of the line and have even been featured in an editorial spread in April’s Hudson’s Childrenswear Review. In addition, as we marched out of March and into Spring our little way of celebrating has [...]


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Category: marketing

the problem with tradeshows

February 17, 2010

I just returned from Las Vegas where I attended both KIDShow and MAGIC. Two dramatically different tradeshows that showcase established and emerging apparel, accessory brands and sourcing manufacturers. I’m considering showing Petit Couture through shows like KIDShow and ENK (MAGICKids ironically is too small) in the fall timeframe (spring/summer buying season). KIDShow in particular has [...]


Comments: 6 Comments

Category: industry,marketing

Petit Couture New Site Launch

November 9, 2009

Petit Couture now has officially launched our web presence! I am THRILLED to say the least. I hope you enjoy the images, learning more about the company and purchasing Petit Couture. The site was technically created by a truly fabulous fella by the name of Benjamin Diggles. I am astonished by his web artisanship and [...]


Comments: 2 Comments

Category: design,industry,marketing

Petit Couture is on fire and then some :)

October 5, 2009

Wow. It’s been a bit since I’ve provided a post with any depth. So much has happened in the past few weeks! Jascha and I also just hired a part-time nanny to help me during the day – THANK YOU COPIOUS AMOUNTS RACHEL!!!!!!! Cannot wait for Tuesday The kids have been wonderful, but to allow [...]


Comments: 3 Comments

Category: industry,marketing

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