Happy Wednesday everyone!

For the past several months I’ve been working with a tremendous branding and packaging agency here in Portland, Sandstrom Partners. They are known for their meticulous approach to design and the scale of such design for commercial use. They have made much of the packaging for consumer goods that I personally buy routinely – just for the packaging! And, I was fortunate enough to meet Jack Peterson, Sandstrom’s president, over the past several months and they loved the brand in Petit Couture and the initial work we created with letterpress. I asked them to help me mature the brand and create a visual ID system and packaging concepts that retailers, and I, would love. I’m sharing some of the ‘sneak peek’ work with you today. I’d love to hear your thoughts. I believe we’ve come up with some tremendous concepts and something that is fresh, inviting and will truly help Petit Couture stand apart on shelves and be something treasured and discovered in a favorite store. But, I’m a bit biased . Sally Morrow is the creative director whose brilliant concepts these are and I am forever grateful for her thoughtful approach in working with the Petit Couture concept as it is now and extending that in such a meaningful way. And, many thanks to Maddie ONeill who’s project management guidance has been ever-valuable!

The idea is that each of the Signature Petit Couture gift sets and separates can “live” in one of these special boxes. The woodgrain is meant to mimic the owls home in a whimsical way and will be a letterpress treatment. Accompanying hangtags and collateral (look books) will complete the ID system.

Please share your thoughts. Next stop: $ for producing these lovely pieces All in a days work for a start-up .

xo
Rebecca